Knowledge base
These website and AI visibility guides show Australian law, accounting and advisory firms how to build a website that gets found in Google and cited in AI answers from tools such as ChatGPT. They cover what search and answer engines look for, the essentials every firm site needs, and checklists partners can run against their current site.
Last updated:
Reviewed 24 September 2026
A small business website checklist covers five areas: pages that answer customers' first questions, speed and accessibility on a phone, the legal basics for Australian businesses such as privacy, pricing and reviews, a clear enquiry or booking path, and a Google Business Profile that matches the site. Use it before launch and once a year.
Reviewed 23 September 2026
Professional firms get recommended by ChatGPT and Google AI answers by doing search basics precisely: pages that can be crawled and indexed, plain answers near the top, consistent firm details across the web, and robots.txt rules that let AI search crawlers in. No special file or markup switches it on, and nobody can promise a citation.
Reviewed 23 September 2026
A law firm website checklist covers four areas: practice area pages that answer clients' first questions, the advertising rules in each state where you practise, technical basics such as speed, accessibility and structured data, and an enquiry path that protects confidentiality. Use it before a rebuild or an annual review, with the partner responsible for marketing compliance.
Reviewed 23 September 2026
Accounting firm website essentials are the pages and technical basics that let a prospective client, and search and AI engines, see what you do, for whom and how to start. That means one page per service, fee guidance, verifiable tax agent registration, fast mobile pages, a safe way to send documents and one clear next step.
These guides cover how a professional firm’s website gets found, understood and chosen: by people searching Google, and by AI tools answering questions on their behalf. They are written for the partner who owns the website decision, and they turn search and AI visibility into checks you can run on your current site.
A firm gets recommended when engines can read its pages easily, understand exactly what it does and for whom, and find the same facts about it elsewhere. In practice that means:
How to get your firm recommended by ChatGPT and Google explains each step. For the underlying idea in brief, see answer engine optimisation in our glossary.
The essentials are similar for every firm: a clear page for each service, named people with credentials, easy contact, fast mobile pages, accessible design and a visible date on content that changes. The detail differs by profession, so there are two guides:
Several common problems can be fixed on an existing site: rewriting page openings so they answer the question directly, adding named authors and dates, correcting inconsistent contact details, and checking that robots.txt and the host’s bot settings allow AI search crawlers. A rebuild is worth considering when the site is slow, hard to edit or built on a heavy page builder.
The guides stand on their own. When a firm wants a new site built to these standards, that is Websites: sites built to be found in Google and in AI answers. After launch, Website Care covers hosting, security, updates, small edits and AI-visibility monitoring.
Related service
Fast, accessible websites for established businesses of every kind, written and structured to be found in Google and cited in AI answers such as ChatGPT.
Questions
It is mostly the same work, done more precisely. AI answer engines draw on pages that are easy to fetch, fast and clearly written, much like search engines. The differences are emphasis: short answer-first sections engines can quote, consistent firm details everywhere they appear, and making sure your site does not block the crawlers AI search tools use. No agency can promise a citation.
A firm website should make it easy to choose you and easy for engines to understand you. That means a clear page for each service, named people with credentials and photos, consistent contact details, fast pages that work on a phone, and plain answers to the questions clients ask before they call. The checklists in this topic turn that into items you can tick off.
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